Feed

Intent Feed is your real-time market radar. It continuously scans your target market and surfaces businesses showing signs of buying intent — so you can focus your outreach on accounts most likely to buy right now, before your competitors get there.

Instead of cold-calling every name on a list, Intent Feed automatically classifies businesses into groups based on what signals they're showing, updated every night.

The Four Signal Groups

Every business in your feed is tagged with one or more signals. There are four main groups:

🟢 Gaining Momentum

Review pace and recent activity are picking up compared to prior months. This business is getting busier — a strong sign they're ready to invest and grow.

🟡 Losing Momentum

Review pace has dropped compared to prior months. Worth a check-in — they may be feeling pain and looking for solutions.

🔵 New Locations Opened

This business just opened a new location or expanded into a new market. Early-stage accounts with fresh buying needs.

🔵 Going Digital

The business is becoming digitally active for the first time — claiming profiles, adding a website, or filling out their online presence. They're getting serious about growth.

💡 A business can appear in both "Gaining Momentum" and "Going Digital" at the same time. The Going Digital tag is independent and can sit alongside any other signal.

What the signal pills mean

Under each business name, you'll see one or more small badges (pills) explaining exactly why they appeared:

Reading the summary stats

At the top of the feed, three cards give you a quick snapshot of your market:

• Worth Calling First — Businesses showing two or more signals at once. The highest-confidence prospects to prioritize.

• Active — The percentage of your total market that has at least one signal right now. Shows how much of the market is "in motion."

• New — Businesses added to the feed since the last scan. Fresh prospects you haven't seen before.

Setting Up Your Market (TAM Profile)

A TAM Profile defines which businesses appear in your feed. You can save up to 3 profiles per account and switch between them instantly. Think of each profile as a custom lens on your market.

Step 1: Give your profile a name

Something descriptive works best — e.g. "Restaurants 3–25 locations" or "NY HVAC companies."

Step 2: Set your filters

Narrow down which businesses are scanned using the same filters from the Prospect view:

• Market or category (e.g. Restaurants & Eateries, HVAC)

• Location — city, state, country, or zip code

• Size — number of locations (e.g. 3 to 25)

• Online presence — has website, has LinkedIn, has phone

• Exclude specific markets, categories, or locations

💡 Geo filters are smart. When you filter by geography, signals are scoped to that geography too. If you set a New York filter, you'll only see signals from NY locations — even for chains that also have locations elsewhere.

Step 3: Choose your sensitivity

The sensitivity setting controls how aggressive or conservative the signal detection is. Find it on the right side of the profile tab strip.

Changing sensitivity immediately triggers a fresh rescan of your market.

Step 4: Save and let it scan

Once saved, Intent Feed automatically scans your market. First results appear within a few minutes. After that, the feed refreshes automatically every night.

Using the Feed Day-to-Day

Switching between profiles

Use the tabs at the top of the page to switch between your saved TAM profiles. Switching tabs shows you the stored results instantly — no rescan needed.

Refreshing manually

Want the latest signals without waiting for the nightly run? Click the refresh button on any profile tab. Clusters appear progressively as they're ready — you don't need to wait for all four to finish.

Clicking into a business

Click any business row to open the detail pane. Inside you'll find:

• A review history chart — monthly review counts over the last 6 months, with the comparison window highlighted

• Location count over time — shows when the chain opened or closed locations

• People tab — key contacts at the business, loaded live

Frequently Asked Questions

How often does Intent Feed update?

Automatically every night. You can also trigger a manual refresh any time by clicking the refresh button on a profile tab.

Why isn't a business I expected showing up?

A few common reasons: the business has fewer than 50 total reviews (and hasn't shown a digital signal), it falls outside your TAM filters, or the signal didn't meet the quality threshold (fewer than 20 net new reviews, or the trend wasn't consistent across the comparison window).

Can I have multiple market profiles?

Yes — up to 3 TAM profiles per account. Switch between them from the tab strip at any time.

What does "Worth Calling First" mean?

These are businesses showing two or more distinct signals at once. A restaurant that's both gaining momentum on reviews AND just opened a new location is a much warmer lead than one with a single signal.

Does changing sensitivity erase my existing results?

No — it triggers a fresh scan with the new settings, but your previous results stay visible until the new scan completes.

What is the "· 2mo" suffix on pills?

That's the comparison window — the number of months used in the recent-vs-baseline analysis. Early uses 1 month, Balanced uses 2 months, and Strong uses 3 months.